I decide what's worth building, then I build it.

I'm Dragan Jovanovic. I help tech-friendly business owners figure out where AI fits their business, where it doesn't, and what's actually worth doing. Then I build it myself. But I didn't start in AI.

For about three years I worked as an automation and control systems engineer, mostly in robotics. I was at Magna International, the Canadian manufacturer, in their R&D group, and at a startup. I built and programmed robotic arms for manufacturing and assembly lines: the hardware, the software, the testing, and the safety systems that kept them from hurting anyone. These were industrial arms and co-bots, machines that could do real damage if the safety mechanisms were insufficient. If one of my systems failed, it could shut a line down and cost thousands of dollars a day. In the worst case, someone could get hurt. Through the guidance of my mentors, I recognized quickly that getting something to work is not the same as production ready.

I moved into AI in 2023. The work was adjacent to what I already did, but the real reason I jumped is that I loved where the field was going and I wanted to spend the next part of my career building on it. I like to learn and this felt like the opportunity of my lifetime.

What I do now joins the two halves most people keep separate: deciding what's worth building and actually building it. A lot of people in this space sell you a strategy and hand the build to someone else, or build whatever you ask for without telling you it won't move the needle. I do both, because the decision on what to build and the work of building it shouldn't be split apart. So I start by understanding your business, not by pitching to you. If AI isn't the right move for part of your business, I'll tell you why and where to focus instead.

For the past 18 months I've been with PrimeSync, an AI voice-receptionist platform for auto repair shops, where I grew into the fractional CTO role and built the technical backbone the company and its clients run on. I'm named publicly as their CTO. That's one engagement of many. Across my freelance work I've shipped production systems for dozens of companies in very different industries: AI agents, backends, dashboards, and end-to-end automated systems. A few of them are written up in my work.

Whether we start with one defined task or a larger build, you get clear, regular communication and thorough documentation, so you always know what I'm doing and why. I explain things in plain terms, technical or not, and I'm not hard to reach. I work on your own accounts, so you own everything and you're never locked into me or a tool. I'll give you a straight read and a working outcome.

Outside of work I'm a husband and a father, and I'm building something I want to be proud of.